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About Us

Hustle + Socialize
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Since 2018

Empowering Texas Women to transform their mindsets to build and protect their legacy.

Our Story

Hustle + Socialize was founded in 2018 by Michelle Vallejo and Christina Olivarez.

Born and raised in the Rio Grande Valley, Michelle + Christina met in the 5th grade and quickly became best friends. Michelle planted the entrepreneurship seed in Christina’s head at 15-years-old when the two would work together at Michelle’s family-owned flea market. Throughout college and post-grad life, Michelle and Christina were heavily involved in their community and saw firsthand the challenges women from South Texas faced when it came to building their businesses and their legacy. One night after Christina attended a networking event that didn’t have much Brown and Black women representation, Christina called Michelle and the two started to chat about an idea for a conference for women business owners. 18 months later after that conversation, they hosted the inaugural Hustle + Socialize conference.

Hustle + Socialize has been growing in the heart of San Antonio, TX, and brings women in business together at our annual summit, conference, and educational programming and events throughout the year. H+S is a home base for women at all levels in business ownership. Our community is made up of business beginners, business owners, and business builders.

Women Served

Combined Experience (years)

Social Media Reach


What Drives Us

Guiding Principles

Our core focus is to transform the lives of individuals to create an alignment between work (hustling) and life (socialize). We believe it’s important for women to have a growth mindset, embrace failure, and have a passion for building community and nurturing the next generation of fearless leaders.

H+S Summit

H+S Conference


H+S Events

H+S Team

Our Board of Directors

Laura Villarreal


Pedro Olivarez III

Guest Experience Chair

Marisa Nunez

Board Secretary

Gabrielle Mgeni

Marketing + Social Media Chair

Aaron Reyna

Speaker Chair

Elizabeth Escobedo

Finance + Accounting Chair