95%
of Minority-Owned Businesswomen & Women of Color who have scaled their businesses and influence after attending just ONE Hustle + Socialize Conference
55.5K+
followers across the SBG & H+S social media channels & community orbit
$1 Million
Estimated Economic Impact for the City of San Antonio during our 2024 Conference Weekend
You are a Hustler, welcome to our community!
Hustle + Socialize is more than just a conference—we are a thriving community where women of color come together to build powerful networks, elevate their visibility, and scale their businesses for long-term success. H+S equips attendees with the actionable tools, mentorship, and expert insights they need to become unapologetic leaders in their industries and communities.
Founded by me, Christina Olivarez, CEO of The Social Butterfly Gal, Hustle + Socialize was born out of a mission to empower minority women to step into their power & take control of their professional journeys. I have been at the forefront of helping women elevate their visibility and influence for over a decade. I have grown this conference from a local event launched in 2018 into a nationwide event for empowering minority businesswomen.
I saw a need for a space where women of color could find community and the tools to thrive—whether that’s starting a business, scaling an existing one, or stepping into leadership roles with confidence. My vision is to help women of color break barriers, grow profitable businesses, and become influential leaders in their industries while creating a ripple effect of empowerment and long-lasting impact in their communities.
MEET OUR HUSTLER COMMUNITY
Who is Hustle + Socialize For?
H+S is designed for minority businesswomen across three key stages:
- Established Business Owners who have gained traction and are ready to scale their ventures to the next level.
- Aspiring Entrepreneurs who want to leave their 9-to-5 jobs to start or grow a business.
- Corporate Women seeking professional and leadership development to advance their careers.
Who is part of our Hustle Community?
Our community age ranges between 25-55 years old, 90% Hispanic/Latinx, 8% Black/African American, 2% AAPI. Most of our hustlers are located in Texas cities including San Antonio, Austin, Houston, Dallas and The Rio Grande Valley. We also have Hustlers joining us from states like California, Arizona, Florida, and Georgia. Our Hustlers value empowerment, connection, and collaboration and are dedicated to driving change and innovation.
Our community includes:
- service-based businesswomen
- product-based businesswomen
- creators/digital brands
- community leaders who are committed to making a lasting impact.
What industries are represented?
More than half of our community is between 1-5 years in business with 30% 5+ years or more. The industries include:
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Retail & Education
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Business Services/ Legal
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Financial Services
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Coaching & Business Consulting
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Beauty & HMU
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Food & Beverage
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Marketing & Events
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Tech Media & Creative Services
What does our community struggle with?
Many of our attendees struggle with being seen and heard in their industries, finding strategic growth opportunities, or accessing mentorship from leaders who understand the specific challenges faced by minority women. Many of our Hustlers struggle with:
- Finding & Craving the right network and mentorship to take their career or business to the next level
- The uncertainty of how to scale their business- from resources to funding & capital barriers to gaps in business knowlege
- Navigating all of the roles they serve including personal and professional roles- caretakers, motherhood, etc.
What Can You Expect At Our Conference?
At Hustle + Socialize, you’ll experience a transformative weekend of connection, education, and empowerment. We focus our programming around our three core pillars: MONEY | MARKETING | MINDSET. You can expect to:
- Connect with industry experts, successful entrepreneurs, and like-minded women who are also on the journey to scale their impact.
- Elevate your visibility by building relationships with top-tier sponsors, speakers, and exhibitors who can open doors to new opportunities.
- Gain actionable insights from keynotes, panels, and breakout sessions that provide real strategies for scaling your business, growing your leadership presence, and building a lasting legacy.
What Happens Beyond the Conference?
Hustle + Socialize is just the beginning. Once you’ve attended, you’ll become part of a year-round community of driven minority businesswomen.
- Through our quarterly events, you’ll continue to receive mentorship, connect with leaders in your field, and refine your strategies for scaling your business or advancing your leadership.
- If you’re ready to take your personal and professional growth even further, my 1:1 Executive coaching program is available to help you elevate your visibility, leadership, and business development on a deeper level.
TAKE A LOOK AT WHAT YOU CAN EXPECT AT OUR CONFERENCE
SPONSORSHIPS & BRAND PARTNERSHIPS
By becoming a sponsor, your brand will be aligned with a movement that empowers minority women to excel in leadership, entrepreneurship, and community impact. This is more than just an opportunity to showcase your brand—it’s a chance to invest in the next generation of industry trailblazers and create a lasting impact on businesses and communities across Texas and beyond.
I was so glad that my daughter and her generation had a room full of entrepreneurial role models!
Walking through the vendor market, I saw a t-shirt that said “I am my ancestors hopes and dreams.” I immediately started to cry. I thought about how my grandmother and mother never had the opportunity to attend an event like this or could even dream of owning their own businesses. I also had my daughter with me–something I would encourage others to do for next year!
I didn’t even know how important this conference would be to me!
My future feels tangible now. I know it sounds cheesy and repetitive, but I cannot truly express the change or transformation that took place during the conference! THANK YOU Christina and the H+S Team!
I truly enjoyed all the value that the Hustle+Socialize conference brought to me as an entrepreneur!
Wearing many hats is challenging, but this conference helped me focus on my goals. I was able to grow professionally and personally. The perfect opportunities to grow were placed right in front of us to build our businesses. It was an amazing conference and I was so happy to see and meet so many of my entrepreneur friends!
Meet Our Fearless Leader, Christina Olivarez
From aspiring television news reporter to award-winning executive coach for Women of Color and visibility strategist for Latinas, my journey has been fueled by a passion for media, online visibility, and empowering women of color. I’m Christina Olivarez and I was born and raised on the US/Mexico Border in South Texas down in the Rio Grande Valley. (Puro 956!) While I once dreamed of being a reporter on Good Morning America or hosting the red carpet for E!, I realized that my impact would be far greater as a leader in the digital space. I was eager to launch my career as a reporter in San Antonio, TX. However, every time I would interview for a position I was often told that I didn’t look the part, would have to change my look, or worse, a FLAT OUT NO!
My deep love for the internet began back in the AOL era, where I learned how to build an online personal brand and community. This passion for digital media eventually led me to launch The Social Butterfly Gal in 2015, a blog-turned-social media management company that served as the foundation for my journey into entrepreneurship. Working with clients to manage their social media, create content strategies, and organize private influencer events gave me a front-row seat to how impactful a strong digital presence can be. This passion helped me to retire from my social media management days and shift into Business Coaching & Leadership Development for Minority Women. I now focus on Personal Branding and Online Visibility through Executive Coaching for Women of Color.
During a networking event, I realized I was often the only Latina in the room. This made me recognize the gaps and disparities in business education and resources available for minority businesswomen. In 2018, I launched Hustle + Socialize, an annual conference dedicated to elevating the voices and business acumen of Latinas and women of color. The rest is history! In 2023, I brought Hustle + Socialize under the SBG brand, and launched the core pillars of my brand: conference, coaching, and speaking.
At the heart of my work is the mission to help you take up space, confidently own your story, and make a lasting impact on your community. Whether through my signature Hustle + Socialize Conference, executive coaching, or compelling speaking engagements, I empower women to elevate their brands, amplify their voices, and lead with confidence.
I am so excited to guide you on your journey to becoming an unapologetically visible leader and help you build your legacy of influence. Let’s revolutionize your visibility and make a lasting impact—together!
AS SEEN IN
Values H+S Stands Behind:
Passion
Passion is connected with your purpose. Therefore, H+S aligns with individuals and partners who are extremely passionate about their industry, their work, the people they serve, and the more significant impact that comes with the commitment, energy, and motivation to create your vision of success.
Connection
It takes a community of people to build a thriving business & life. It takes connection. Little connections make a big difference– which is why we champion collaboration. We pursue opportunities that empower people by building community, forging new and innovative partnerships and leveraging the SBG/H+S network for building legacy.
Transformation
Christina’s leadership style is transformational. We aim to inspire change, growth, and motivate through vision and focus. We take ownership and responsibility for all thoughts, actions, and committed to active listening techniques so that individuals & peers members feel seen, understood, and respected.
Innovation
We align the most with individuals who value innovation. It is important to inspire confidence & for us to work & partner with those who have a growth mindset, who constantly look for opportunities to do things differently and are always open to new ideas, no matter where those ideas may present themselves. We are not here to play small.