Welcome, Hustlers!

I’m Christina Olivarez, Founder & CEO of Hustle + Socialize


of Minority-Owned Businesswomen who have scaled their businesses after attending H+S


followers in the SBG & H+S community orbit


Texas Minority Businesswomen Served through conferences & events since 2018




of our attendees are between the ages of 25-45

types of business owners that we serve are: service-based, product-based, & coaches

Major Texas Cities That We Represent include: San Antonio, Austin, RGV, Dallas, Houston

different industries our Hustlers represent include: Consulting/Coaching, Tech, Retail, Marketing, Beauty, Health & Wellness, Real Estate, Government etc.

I was so glad that my daughter and her generation had a room full of entrepreneurial role models!

Walking through the vendor market, I saw a t-shirt that said “I am my ancestors hopes and dreams.” I immediately started to cry. I thought about how my grandmother and mother never had the opportunity to attend an event like this or could even dream of owning their own businesses. I also had my daughter with me–something I would encourage others to do for next year! 

H+S Attendee

I didn’t even know how important this conference would be to me!

My future feels tangible now. I know it sounds cheesy and repetitive, but I cannot truly express the change or transformation that took place during the conference! THANK YOU Christina and the H+S Team! 

H+S Attendee

I truly enjoyed all the value that the Hustle+Socialize conference brought to me as an entrepreneur! 

Wearing many hats is challenging, but this conference helped me focus on my goals. I was able to grow professionally and personally. The perfect opportunities to grow were placed right in front of us to build our businesses. It was an amazing conference and I was so happy to see and meet so many of my entrepreneur friends!

H+S Attendee

Meet Our Fearless Leader, Christina Olivarez

Hi, I’m Christina, Founder & CEO of SBG & Hustle + Socialize. I’m an award-winning coach, conference organizer, and TEDx Speaker. Little did I know that starting not one, but two companies would be the catalyst for the transformational path I was destined to follow. From a young age, I was captivated by broadcast journalism and the boundless world of the internet. Fueling my passion, I courageously crafted a digital presence & built a community on platforms like AOL and Myspace. When the doors to the TV News industry refused to open for me, I daringly changed course, embracing the world of public relations and social media marketing. Fuelled by a burning purpose, I boldly launched my blog, the now-iconic “The Social Butterfly Gal,” where I poured my heart and soul & unapologetically SHOWING UP, PROVIDING VALUE, and unleashing my social media expertise upon the world.

What began as a blog soon exploded into something far greater, shifting into the realm of coaching & hosting conferences, & launching two award-winning companies, SBG and Hustle + Socialize. Since its fiery inception in 2015, my journey has been revolutionary. I have touched the lives of thousands of minority-owned business leaders and empowered young Latina girls through my unwavering commitment to private 1-1 coaching and group coaching. The Hustle + Socialize conference and community have provided transformation and growth, igniting sparks of inspiration that have propelled entrepreneurial dreams into reality.

My passion for professional speaking led me to the prestigious TEDx stage. My vision is committed, my dedication unwavering, and my impact immeasurable. Together, we shall forge ahead, creating a future where audacious dreams become breathtaking realities.




Values H+S Stands Behind:


Passion is connected with your purpose. Therefore, H+S aligns with individuals and partners who are extremely passionate about their industry, their work, the people they serve, and the more significant impact that comes with the commitment, energy, and motivation to create your vision of success.


It takes a community of people to build a thriving business & life. It takes connection. Little connections make a big difference– which is why we champion collaboration. We pursue opportunities that empower people by building community, forging new and innovative partnerships and leveraging the SBG/H+S network for building legacy.


Christina’s leadership style is transformational. We aim to inspire change, growth, and motivate through vision and focus. We take ownership and responsibility for all thoughts, actions, and committed to active listening techniques so that individuals & peers members feel seen, understood, and respected.


We align the most with individuals who value innovation. It is important to inspire confidence & for us to work & partner with those who have a growth mindset, who constantly look for opportunities to do things differently and are always open to new ideas, no matter where those ideas may present themselves. We are not here to play small.